{"id":19365,"date":"2026-08-17T18:30:00","date_gmt":"2026-08-17T18:30:00","guid":{"rendered":"https:\/\/i4tbusiness.com\/au\/reconnect-customers-12-months\/"},"modified":"2026-08-17T18:30:00","modified_gmt":"2026-08-17T18:30:00","slug":"reconnect-customers-12-months","status":"publish","type":"post","link":"https:\/\/i4tbusiness.com\/au\/reconnect-customers-12-months\/","title":{"rendered":"How to Reconnect With Customers Who Have Not Booked in 12 Months: A Tradie&#8217;s Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19365\" class=\"elementor elementor-19365 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c12b3df21567db79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c12b3df21567db79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe2970f7a7f8e967\" data-id=\"fe2970f7a7f8e967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3369518560feda93 elementor-widget elementor-widget-text-editor\" data-id=\"3369518560feda93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><style>\n    [data-ai-type=\"key-takeaways\"] { background-color: #f8fafc; border-left: 4px solid #3b82f6; padding: 1.5rem; margin: 2rem 0; border-top-right-radius: 0.75rem; border-bottom-right-radius: 0.75rem; }\n    [data-ai-type=\"key-takeaways\"] h3 { font-size: 1.125rem; font-weight: 700; color: #1e3a8a; margin-top: 0; margin-bottom: 0.75rem; }\n    [data-ai-type=\"key-takeaways\"] ul { list-style-type: disc; padding-left: 1.25rem; margin-bottom: 0; }\n    [data-ai-type=\"key-takeaways\"] li { color: #334155; font-weight: 500; margin-bottom: 0.5rem; }\n    [data-ai-type=\"key-answer\"] { background-color: rgba(59, 130, 246, 0.05); border-left: 4px solid #3b82f6; padding: 1.5rem; margin: 2rem 0; border-top-right-radius: 0.5rem; border-bottom-right-radius: 0.5rem; }\n    [data-ai-type=\"key-answer\"] h4 { font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.05em; margin-bottom: 0.5rem; color: #3b82f6; }\n    [data-ai-type=\"key-answer\"] p { font-size: 1.125rem; font-weight: 500; font-style: italic; margin-bottom: 0; }\n    [data-ai-type=\"expert-opinion\"] { background-color: #ecfdf5; border: 1px solid #d1fae5; padding: 1.5rem; margin: 2rem 0; border-radius: 1rem; }\n    [data-ai-type=\"expert-opinion\"] h4 { font-size: 0.875rem; font-weight: 700; color: #064e3b; line-height: 1.25; margin: 0 0 0.5rem 0; }\n    [data-ai-type=\"expert-opinion\"] p.uppercase { font-size: 0.625rem; font-weight: 900; text-transform: uppercase; letter-spacing: 0.1em; color: #059669; opacity: 0.7; margin-bottom: 0.5rem; }\n    [data-ai-type=\"expert-opinion\"] p.italic { color: rgba(6, 78, 59, 0.8); font-style: italic; font-weight: 500; line-height: 1.625; margin-bottom: 0; }\n    [data-ai-type=\"success-story\"] { background-color: #ffffff; padding: 2rem; margin: 2.5rem 0; border-radius: 1.5rem; box-shadow: 0 10px 25px -5px rgba(0, 0, 0, 0.1); border: 1px solid #f1f5f9; }\n    [data-ai-type=\"success-story\"] h3 { font-size: 1.5rem; font-weight: 700; color: #1c398e; margin-top: 0; margin-bottom: 1.5rem; }\n    [data-ai-type=\"success-story\"] h4 { font-size: 0.75rem; font-weight: 900; text-transform: uppercase; letter-spacing: 0.1em; color: #2b7fff; margin-bottom: 0.5rem; }\n    [data-ai-type=\"success-story\"] p { font-size: 0.875rem; line-height: 1.625; color: #1c398e; margin-bottom: 1.5rem; }\n<\/style><div id=\"visuals-powered-by\" style=\"display: flex; justify-content: flex-end; padding: 0 0.25rem; margin-bottom: 0.5rem; margin-top: 1rem;\"><a href=\"https:\/\/ibevisible.ai\/\" target=\"_blank\" rel=\"noopener noreferrer dofollow\" style=\"display: inline-flex; align-items: center; font-size: 0.75rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.05em; color: #64748b; text-decoration: none; opacity: 0.8;\"><span style=\"margin-right: 8px;\">VISUALS POWERED BY<\/span><img decoding=\"async\" src=\"https:\/\/app.ibevisible.com\/iBeVisible.svg\" alt=\"iBeVisible\" style=\"height: 1.5rem; object-fit: contain; border: none; box-shadow: none;\" \/><\/a><\/div><div class=\"bg-slate-50 border-l-4 border-blue-500 p-6 my-8 rounded-r-xl\" data-ai-type=\"key-takeaways\"><h3 class=\"text-lg font-bold text-blue-900 mt-0 mb-3\">Key Takeaways<\/h3><ul class=\"list-disc pl-5 space-y-2 mb-0 marker:text-blue-500\"><li class=\"text-slate-700 font-medium pl-1\"><p style=\"margin-bottom: 0px !important;\">Reactivating inactive customers is more cost-effective than acquiring new ones.<\/p><\/li><li class=\"text-slate-700 font-medium pl-1\"><p style=\"margin-bottom: 0px !important;\">Personalised reactivation emails can strengthen customer relationships and increase bookings.<\/p><\/li><li class=\"text-slate-700 font-medium pl-1\"><p style=\"margin-bottom: 0px !important;\">CRM tools are crucial for effective segmentation and automation of follow-up processes.<\/p><\/li><\/ul><\/div><div class=\"bg-accent\/5 border-l-4 border-primary p-6 my-8 rounded-r-lg\" data-ai-type=\"key-answer\"><h4 class=\"text-sm font-bold uppercase tracking-wider mb-2 text-primary\">Key Answer<\/h4><p class=\"text-lg font-medium italic\">Reconnect with customers who haven&#8217;t booked in 12 months using targeted emails, CRM tools, and marketing strategies. Learn how to identify, segment, and re-engage customers effectively.<\/p><\/div><p style=\"margin-bottom: 0px !important;\">Reconnecting with customers who haven&#8217;t booked your services in over 12 months can seem daunting, but it&#8217;s a brilliant strategy for boosting your trade business. Using a targeted customer reactivation email, alongside effective CRM and marketing techniques, you can rekindle those valuable relationships and secure repeat work. This guide will show you how to identify and win back inactive customers, offering practical insights to help you maintain a steady stream of business without continually chasing new leads.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b2f80d95a9a392d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b2f80d95a9a392d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d8a6252f92fdb22\" data-id=\"8d8a6252f92fdb22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebd010c918b4ff85 elementor-widget elementor-widget-heading\" data-id=\"ebd010c918b4ff85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Reconnecting with Past Customers Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a908b602e9193afc elementor-widget elementor-widget-text-editor\" data-id=\"a908b602e9193afc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">It&#8217;s significantly easier and more cost-effective to retain existing customers than to acquire new ones. This is where reconnecting with past customers becomes crucial. By re-engaging those who haven&#8217;t booked in the past 12 months, you&#8217;re tapping into a customer base that already trusts your service. This approach not only increases your repeat business but also strengthens brand loyalty.<\/p><p style=\"margin-bottom: 0px !important;\">Moreover, repeat customers are more likely to recommend your services to others. A well-crafted customer reactivation email can remind them of the quality of your work and the value you provide. Leveraging CRM tools, you can personalise communication, making each customer feel special and appreciated.<\/p><img decoding=\"async\" class=\"rounded-xl max-w-full my-6 shadow-md hover:ring-2 hover:ring-blue-400 focus:outline-none focus:ring-4 focus:ring-blue-600 transition-all\" src=\"https:\/\/api.ibevisible.com\/storage\/tenants\/019ea5e5-5bb1-7275-8030-96237573f44a\/articles\/019fc8d7-4061-7340-a474-cbf9a3da33e8\/visuals\/infographic_CCVXjBPr08.jpg\" alt=\"infographic_CCVXjBPr08.jpg\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c465fe7b04ec9857 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c465fe7b04ec9857\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd7a4c7a2a3ab8d\" data-id=\"ccd7a4c7a2a3ab8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c7b5ea59918ed1e elementor-widget elementor-widget-heading\" data-id=\"1c7b5ea59918ed1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifying Customers Who Haven't Booked in 12 Months<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af0d4ceba9bf2d29 elementor-widget elementor-widget-text-editor\" data-id=\"af0d4ceba9bf2d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">Start by diving into your CRM to identify those customers who haven&#8217;t booked your services in the past year. Tag these customers as &#8216;inactive&#8217; and create a segment within your CRM for easy access. This segmentation allows you to target them specifically with reactivation emails.<\/p><p style=\"margin-bottom: 0px !important;\">Understanding why these customers have become inactive is essential. Use your CRM data to analyse past interactions, looking for any patterns or feedback that might highlight issues or changes in their needs. This information is invaluable for tailoring your approach and ensuring you offer solutions that genuinely meet their needs.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-902f6c7e8717e69c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"902f6c7e8717e69c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96e670891d783ead\" data-id=\"96e670891d783ead\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0d6d52ad634215 elementor-widget elementor-widget-heading\" data-id=\"1a0d6d52ad634215\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Writing a Customer Reactivation Email That Gets Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce0b05ec6819681 elementor-widget elementor-widget-text-editor\" data-id=\"cce0b05ec6819681\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">Crafting an engaging customer reactivation email starts with a compelling subject line. You might try something like, &#8220;We Miss You! Here&#8217;s a Special Offer Just for You&#8221;. The body of your email should be personalised, addressing the customer by name and referencing past jobs you&#8217;ve completed for them.<\/p><p style=\"margin-bottom: 0px !important;\">Include a clear call to action, such as &#8220;Book now to save 15%&#8221; or &#8220;Schedule your next appointment with ease.&#8221; You can also highlight any new services you&#8217;re offering since they last booked. This way, they might find new reasons to engage with you.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a92cf27431e894f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a92cf27431e894f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adcc7a8ad2215876\" data-id=\"adcc7a8ad2215876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e25831e9875b9a94 elementor-widget elementor-widget-heading\" data-id=\"e25831e9875b9a94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Giving Customers a Reason to Book Again<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d25220288b3d562 elementor-widget elementor-widget-text-editor\" data-id=\"6d25220288b3d562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">To incentivise past customers to return, offer them something of value. This could be a discount, a free consultation, or even a loyalty program that rewards repeat bookings. Make sure the offer is clear in your communication and provide a deadline to encourage prompt action.<\/p><p style=\"margin-bottom: 0px !important;\">You could also remind them of seasonal services or any maintenance their property may require. For instance, as the seasons change, customers might be more inclined to book if reminded about air conditioning maintenance or plumbing checks.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4ece55ec22c17cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4ece55ec22c17cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbbcd1b3cf974b6e\" data-id=\"bbbcd1b3cf974b6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e963fe91f4759183 elementor-widget elementor-widget-heading\" data-id=\"e963fe91f4759183\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automating Follow-Ups with CRM and Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc29e16899b27410 elementor-widget elementor-widget-text-editor\" data-id=\"cc29e16899b27410\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">Use your CRM to automate follow-up emails. After sending the initial reactivation email, schedule a series of follow-ups for those who haven&#8217;t responded. This ensures you remain on their radar without needing to manually track each individual case.<\/p><p style=\"margin-bottom: 0px !important;\">By integrating marketing tools with your CRM, you can streamline the process of sending personalised emails, scheduling them at times when customers are most likely to engage. This approach not only saves time but also increases the effectiveness of your campaigns.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8dadac91433c983 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8dadac91433c983\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77aaab282bb2257f\" data-id=\"77aaab282bb2257f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8281c66fe3d50284 elementor-widget elementor-widget-heading\" data-id=\"8281c66fe3d50284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring the Success of Your Reactivation Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ad76e163c86212 elementor-widget elementor-widget-text-editor\" data-id=\"c0ad76e163c86212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">Evaluating your campaign&#8217;s performance is key to understanding what works. Track metrics such as email open rates, click-through rates, and conversion rates to measure success. Adjust your approach based on these insights to optimise future campaigns.<\/p><p style=\"margin-bottom: 0px !important;\">Regularly assess customer feedback and engagement levels. This will help you refine your messaging and offers, ensuring they resonate well with your audience. Successful reactivation campaigns are not just about reaching out but engaging effectively.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cafdeb7ddcd020d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cafdeb7ddcd020d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a4c93fe7407deb\" data-id=\"27a4c93fe7407deb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fefde56f0270691 elementor-widget elementor-widget-heading\" data-id=\"0fefde56f0270691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Customer Reactivation Mistakes to Avoid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c62015a5eb8df0 elementor-widget elementor-widget-text-editor\" data-id=\"14c62015a5eb8df0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">Avoid sending generic emails that lack personalisation. An impersonal approach is unlikely to convince customers to return. Also, don&#8217;t overwhelm them with too many messages; this can lead to unsubscribe requests and damage your brand image.<\/p><p style=\"margin-bottom: 0px !important;\">Ensure your offers are relevant and time-sensitive to create urgency. Don&#8217;t forget to follow up with customers who have expressed interest, as failing to do so might make you miss potential business opportunities.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-351b25a6824b6ab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"351b25a6824b6ab3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b7d21d368226736\" data-id=\"5b7d21d368226736\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-324e9cfa7b234e00 elementor-widget elementor-widget-heading\" data-id=\"324e9cfa7b234e00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Repeatable Customer Reactivation Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ff1d31114ecfc0 elementor-widget elementor-widget-text-editor\" data-id=\"b3ff1d31114ecfc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><p style=\"margin-bottom: 0px !important;\">Establish a systematic approach to customer reactivation by regularly reviewing your customer list and updating your CRM. Set up automatic reminders to periodically check on inactive customers and craft tailored reactivation plans.<\/p><p style=\"margin-bottom: 0px !important;\">Incorporating feedback and continuously refining your process will make it more efficient over time. Use insights gained from past campaigns to improve your strategy and ensure long-term success in retaining customers.<\/p><p style=\"margin-bottom: 0px !important;\">i4T Business Job Management Software paired with i4T CRM is the best way forward for Tradies, looking to have a connected customer journey from quoting for the first time to re-booking every other time. <\/p><p style=\"margin-bottom: 0px !important;\"><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-blue-500 underline underline-offset-4 cursor-pointer\" href=\"https:\/\/i4tbusiness.com\/au\/pricing\/\">Book a demo today<\/a>.<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b044b8962047adf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b044b8962047adf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7034f46372aaab3c\" data-id=\"7034f46372aaab3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4954365798b71356 elementor-widget elementor-widget-heading\" data-id=\"4954365798b71356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c94685d4a69e460 elementor-widget elementor-widget-accordion\" data-id=\"0c94685d4a69e460\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9061\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9061\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is a customer reactivation email?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9061\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9061\"><p>A customer reactivation email is a targeted message aimed at re-engaging past customers who have not used your services in a while, encouraging them to book again.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9062\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9062\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why use CRM for customer reactivation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9062\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9062\"><p>CRM tools help you organise customer data, segment inactive customers, and automate reactivation processes, making your campaigns more efficient and personalised.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9063\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9063\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can tradies benefit from reactivating past customers?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9063\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9063\"><p>Tradies can boost their repeat business, strengthen customer relationships, and reduce marketing costs by focusing on reactivating customers who haven&#8217;t booked recently.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9064\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9064\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are the key elements of a successful reactivation campaign?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9064\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9064\"><p>Successful campaigns include personalised messaging, compelling offers, automation of follow-ups, and regular performance measurement to optimise strategies.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9065\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9065\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do I measure the success of my reactivation efforts?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9065\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9065\"><p>You can measure success through metrics like open rates, click-through rates, and conversion rates, as well as customer feedback and engagement levels.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a customer reactivation email?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A customer reactivation email is a targeted message aimed at re-engaging past customers who have not used your services in a while, encouraging them to book again.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Why use CRM for customer reactivation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>CRM tools help you organise customer data, segment inactive customers, and automate reactivation processes, making your campaigns more efficient and personalised.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How can tradies benefit from reactivating past customers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Tradies can boost their repeat business, strengthen customer relationships, and reduce marketing costs by focusing on reactivating customers who haven&#8217;t booked recently.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What are the key elements of a successful reactivation campaign?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Successful campaigns include personalised messaging, compelling offers, automation of follow-ups, and regular performance measurement to optimise strategies.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How do I measure the success of my reactivation efforts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You can measure success through metrics like open rates, click-through rates, and conversion rates, as well as customer feedback and engagement levels.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cee4e9b00e02bfa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cee4e9b00e02bfa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6470b5eccb81c9ce\" data-id=\"6470b5eccb81c9ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a33d5db8d88fbf2 elementor-widget elementor-widget-text-editor\" data-id=\"1a33d5db8d88fbf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px !important;\"><\/p><hr style=\"border: 0; border-top: 1px solid #e2e8f0; margin: 2rem 0 1rem;\" \/><div style=\"text-align: right; font-size: 0.875rem; font-style: italic; color: #64748b; margin-bottom: 2rem;\">Powered by <a href=\"https:\/\/ibevisible.ai\/\" target=\"_blank\" rel=\"dofollow noopener\" style=\"color: #3b82f6; font-weight: 600; text-decoration: none;\">iBeVisible<\/a><\/div><div style=\"position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap;\"><a href=\"https:\/\/ibevisible.ai\/\" target=\"_blank\" rel=\"dofollow noopener\">iBeVisible<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":19364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"rank_math_title":"How to Reconnect With Customers Who Have Not Booked in 12 Months | i4T Business","rank_math_description":"Learn how to reconnect with customers who haven't booked in 12 months using effective customer reactivation emails, CRM tools, and marketing strategies. Boost repeat business and reduce your reliance on finding new leads with our comprehensive guide for tradies.","rank_math_focus_keyword":"How to Reconnect With Customers Who Have Not Booked in 12 Months","footnotes":""},"categories":[1],"tags":[],"class_list":["post-19365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/posts\/19365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/comments?post=19365"}],"version-history":[{"count":0,"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/posts\/19365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/media\/19364"}],"wp:attachment":[{"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/media?parent=19365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/categories?post=19365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i4tbusiness.com\/au\/wp-json\/wp\/v2\/tags?post=19365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}