Securing Clients for Life - Jerome Beekmans from Mr. Electric

For Jerome Beekmans, owner of Mr. Electric Geelong, being an electrician runs in the blood. However, the industry is no longer what it used to be in the good old days when his father managed the business. 

The industry is evolving with new regulations and practices, and the competition is getting tougher by the day. Customers wanted an instant response to their requests, and more transparency on who would show up at the door, how their jobs were progressing, and exactly what they were being charged for.

Jerome and his team were at the top of their game. Running this business had been a rewarding journey, yet it was becoming apparent that it was not without challenges. What he needed was a better way to run his growing operations and team, and meet the new customer expectations. 

He knew he needed a way to simplify his processes, and that’s when he started using i4T Business.

“Before i4T Business, managing operations was chaotic. I had to manually track jobs, communicate with customers, and handle all the paperwork. I remember juggling everything using spreadsheets and feeling like I was constantly behind. It became clear that if I wanted my business to grow and provide the best service, I needed to streamline the way we worked.”

That’s where i4T Business came in and changed everything. Jerome could be anywhere in the world, and still be able to manage work, dispatch his boys to clients’ homes, and track service quality. 

“This was truly a game-changer,” says Jerome. “I would be on holiday, and I could still manage to schedule work for my team back in Geelong. That’s how flexible the system is.” 

“I just need my mobile and I can run my business from anywhere.”

Jerome also struggled with the limited visibility he had in each job. With so many jobs going on at the same time, it was hard to tell which one still needed to be quoted, which one was in progress, which one had been invoiced and how many had payments still pending. 

“With a colour-coded dashboard, that is updated in real-time, now I’m always on top of every job.”

 “The best part for me is how professional we now look to our customers, offering them the same level of visibility that we enjoy as a business.” 

Jerome’s team can now send on-the-way texts to customers. They know who to expect and when, they can check each quote before approving them, pay and sign invoices instantly, and provide service feedback. 

For Jerome, too many jobs being lost to late quotes also needed to be tackled.

“Creating a quote takes time. By the time we would get back to the customers, they would have already booked someone else. With the reputation we had built over the years, we couldn’t afford that anymore and i4T Business solved that for us.”

Now, i4T Business does not just let Jerome instantly quote back clients, but also creates customised professional-looking quotes within seconds, and even turns them into invoices once the job is done. It also seamlessly integrates with Xero, which is the accounting software his business uses. So every financial information is in one place.

“The biggest difference I’ve noticed is how happy customers have been with the level of transparency we provide to them. From quoting to communication and updates to invoicing and payments, they feel fully in control when dealing with us.” 

“This has been far more beneficial for us in keeping existing clients than it would have been to find new ones.”

“Looking back, I wish we had started using i4T Business sooner. It’s made my business more efficient, professional, and customer-focused.”

“With i4T Business, I feel confident that Mr. Electric Geelong will continue to grow and thrive. Our customers are for life!”