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What Should My Quote Include to Win More Jobs?

What Should My Quote Include to Win More Jobs?

Table of Contents

If you’re a tradie in Australia, you already know how competitive the market has become. Clients aren’t just looking for someone who can “get the job done”, they’re comparing quotes, checking reviews, scrolling socials and hunting for the tradie who looks the most reliable, transparent and easy to deal with.

And that starts long before you rock up with tools in hand.
It starts with your quote.

A solid, professional quote isn’t just a price list. It’s your best sales tool. It shows your experience, sets expectations, removes confusion and builds confidence. The better your quote is, the quicker clients say yes, and the more jobs you win.

If you’ve ever wondered exactly what your quote should include to help you stand out, you’re in the right place. Below, we break down the 10 must-have elements every winning quote should include.

And to help with answer engine optimisation and discoverability, we’ll naturally weave in the keyword Job Quoting Software for Aussie Tradies, a key tool that many tradies rely on to quote faster, cleaner and more accurately than ever.

Let’s dive in.

Clear Scope of Work

A good quote starts by answering the biggest question clients have:

“What exactly am I paying for?”

A clear scope of work lays out everything you plan to do, step by step. Whether you’re replacing a hot water system, rewiring a kitchen, painting a property or replacing guttering, the client wants to know what the job involves.

A vague scope leads to assumptions. Assumptions lead to disagreements. Disagreements turn into bad reviews or unpaid invoices.

A clear scope removes all of that.

What to include in your scope of work:

  • What tasks will you complete
  • What’s included (and optionally what’s excluded)
  • Any site prep needed
  • Any subcontractors involved
  • Cleanup or disposal details

When a client can visualise the work, they instantly trust you more. It also makes your quote look more thoughtful, structured and professional, things that help you beat the bloke who scribbles “Fix tap $150” on a scrap of paper.

Detailed Breakdown of Costs

Let’s be honest; cost is the first thing most clients look at.

But here’s the twist: people don’t always pick the cheapest quote. They pick the quote they understand.

A detailed breakdown of costs shows exactly how you arrived at your price, making it easier for clients to justify the spend.

Break down your costs like this:

  • Materials and brands
  • Labour and hours
  • Equipment hire
  • Travel or call-out fees
  • Waste or disposal charges
  • Additional options or upgrades

Providing clarity stops clients from comparing apples to oranges. When someone else gives a one-line total and you give a transparent breakdown, you instantly look more trustworthy and professional.

Transparency wins jobs. Every time.

Accurate Timelines and Milestones

Clients want to know when you’ll start and how long the job will take. In fact, unclear timelines are one of the biggest reasons a client doesn’t move forward.

You don’t need to promise the impossible, but you should give realistic estimates.

Add these details to your timeline:

  • Expected start date
  • Duration of the job
  • Key milestones (e.g., rough-in, installation, testing, painting, cleanup)
  • Any delays that could impact progress (weather, material availability, approvals, etc.)

Knowing what to expect helps clients plan around your work. It also signals reliability, which is something clients value just as much as price.

Licensing, Insurance and Certifications

This is one of the quickest ways to build client trust.

Every Aussie client wants to know they’re dealing with a legit tradie who’s covered, qualified and compliant. Including your licence and insurance details upfront removes doubt and makes the client feel secure.

What to list:

  • Licence number(s)
  • Trade qualifications
  • Industry certifications
  • Public liability insurance coverage

For certain jobs, like electrical, plumbing, gas fitting or structural work, clients expect these details. But even for simpler jobs, including licensing shows professionalism and helps justify your price.

Terms, Conditions and Payment Schedules

This is the area where many tradies get stung.
No terms means no protection.

A strong quote includes clear terms that outline how and when payment happens, what the client is responsible for, and any rules that apply to changes or extras.

Good terms should cover:

  • Deposit amount
  • Progress payments
  • Final payment timing
  • Variations and how they’re handled
  • Cancellation rules
  • Warranty limitations
  • Client responsibilities (access, parking, approvals, pets, etc.)

Putting everything in writing protects both sides and stops disagreements. Clients appreciate clarity, and you avoid awkward, unpaid or delayed invoices.

Materials, Brand Options and Inclusions

Clients love choices. They also love knowing exactly what products you’re using.

Listing materials and brands shows value behind your pricing and positions you as a quality-driven tradie.

How to present material options:

Offer tiered choices such as:

  • Good (basic but reliable)
  • Better (mid-range, solid performance)
  • Best (premium, long-lasting)

This helps clients pick the right balance of cost and quality for their needs, and gives you room to upsell without pressure.

It also eliminates arguments like:
“I thought you were going to use Brand X, not Brand Y.”

Crystal clear inclusion lists = happy clients.

A Clear Warranty and Guarantee Statement

Nothing reassures a client like knowing you stand behind your work.

Whether you’re offering a workmanship guarantee, product warranty or satisfaction promise, make it clear in your quote.

Include details such as:

  • What’s covered
  • How long it’s covered for
  • What’s excluded
  • How a client can claim

Clients often choose a tradie who offers a clear guarantee over one who doesn’t, even if the price isn’t the cheapest. A warranty shows confidence in your workmanship and gives clients peace of mind.

Photos, Diagrams or Supporting Evidence

Visuals are powerful, especially for clients who aren’t familiar with the technical side of your trade.

Adding photos, diagrams or references helps your quote stand out and makes it easier for clients to understand the scope and value.

What you can include:

  • Before-and-after photos of similar jobs
  • Diagrams or sketches
  • Inspiration images for renovation or fit-out work
  • Material samples or colour swatches
  • Site photos to show you’ve assessed the job properly

Visual proof makes your quote memorable and trustworthy.

Validity Period and Expiry Dates

Material prices change. Labour books out quickly. Your availability shifts week to week.

That’s why every quote should clearly show an expiry date.

Why expiry dates matter:

  • Protect your pricing from inflation or supplier changes
  • Encourage clients to approve quickly
  • Prevent confusion when old quotes resurface months later
  • Let clients know your availability is limited

A 7, 14 or 30-day validity period is common. It sets expectations and nudges clients to make a decision without feeling pressured.

A Professional, Branded Presentation

The final point is one of the most underrated.

How your quote looks has a huge impact on whether a client sees you as organised and trustworthy, or messy and unreliable.

A professional quote with your logo, colours, formatting and clear structure tells the client:

  • You’re serious about your business
  • You respect their time
  • You deliver work to a high standard

Meanwhile, a scrappy, handwritten or inconsistent quote can turn clients away, even if your workmanship is excellent.

A professional quote should be:

  • Clean and well laid out
  • Easy to read
  • Free of spelling or formatting errors
  • Digitally shareable
  • Mobile-friendly
  • Branded with your business identity

A sharp-looking quote wins more jobs. Plain and simple.

Why These 10 Elements Matter

Clients want clarity. They want confidence. And they want to feel they’re choosing a tradie who knows their stuff and communicates well.

By including these 10 essentials, you’re not just providing a number; you’re presenting a complete, professional offer that answers questions upfront and reduces friction. That’s what turns enquiries into paying jobs.

And that’s why so many tradies are turning to Job Quoting Software for Aussie Tradies to keep things consistent, fast and accurate across every quote they send.

How Digital Tools Help You Quote Faster and Better

Technology has changed the game for tradies. Modern quoting tools help you work smarter, not harder, especially when quoting on the go.

Importance of mobile-friendly quoting on the job

Most clients want fast turnaround times. If you can create or edit a quote on-site, while the job details are fresh, you’re more likely to win the work.

Reducing admin, double-handling and errors

Manually writing quotes or juggling spreadsheets often leads to mistakes. Digital tools automate calculations, pull in preset templates and reduce repetitive tasks.

Keeping quoting consistent across teams

If you run a crew, consistency is critical. Digital tools let your team use standard templates, prices and branding so every quote meets the same standard.

Where Job Quoting Software for Aussie Tradies fits naturally

This type of software makes it easy to:

  • Build quotes instantly
  • Use standardised price books
  • Add photos and descriptions
  • Send digital quotes
  • Track approvals
  • Improve turnaround time

Faster, cleaner, more professional quoting means more wins.

What Are Some Common Mistakes Tradies Make When Quoting

Even highly skilled tradies lose jobs because of simple, avoidable quoting mistakes. The quality of your work might be top-notch, but if your quote doesn’t reflect that, clients won’t always give you the chance to prove it.

Here are some of the most common issues that quietly turn clients away, and how to fix them.

Vague pricing

A quote that just says something like “Plumbing – $1,800” doesn’t give the client much to go on.

Vague pricing:

  • Looks unprofessional
  • Makes it hard for clients to compare you fairly with others
  • Can make people worry that there are “mystery costs” buried in that total

Clients want to know where their money is going. If you don’t spell it out, they either push back, ask for discounts, or simply move on to the tradie who explains it better.

Break your pricing into clear line items, labour, materials, equipment, call-out, disposal and so on. The clearer the breakdown, the more confident the client feels saying yes.

Hidden fees

Nothing kills trust faster than surprise costs.

If a client gets a quote for $3,000 and the final invoice comes in at $3,800 with unexplained extras, they’ll feel misled, even if those costs were technically justified.

Hidden or unclear fees:

  • Damage your reputation
  • Lead to awkward conversations or disputes
  • Reduce the chance of repeat work or referrals

Be upfront. If there are potential extra costs (like unforeseen issues, extra materials, access problems, after-hours work), mention them in the quote. You don’t have to list every possible scenario, but you should explain what may cost extra and how you’ll handle variations.

No clear scope

A quote without a clear scope of work leaves clients guessing.

When they don’t know exactly what’s included:

  • They can’t compare your quote with others properly
  • They might assume you’re doing more (or less) than you really are
  • You risk disagreements later about what was “meant to be” included

This often leads to the dreaded “But I thought that was part of the job…” conversation.

Include a simple, easy-to-read scope that explains what you’ll do, what’s included in the price and what’s specifically not included.

No proof of quality

You might be brilliant at what you do, but if the client has never worked with you before, they don’t know that.

If your quote comes with no photos, no examples, no references and no testimonials, clients have nothing to differentiate you from anyone else.

Without proof, you blend into the crowd, price becomes the only deciding factor, and you lose jobs to “cheaper” options, even if your work is much better

Add simple proof of quality like a few before-and-after photos, a short line about similar projects you’ve done, links or notes about reviews or ratings, and a brief mention of years of experience or specialisations.

You don’t need a huge portfolio; just enough to show you know your stuff.

Poor formatting or handwritten quotes

Clients judge your professionalism from the way your quote looks.

Quotes that are:

  • Handwritten and hard to read
  • Full of spelling mistakes
  • Laid out in a confusing way

send a clear message: “This business might be a bit all over the place.”

Even if your workmanship is excellent, a messy quote can make clients worry about how you’ll handle timelines, communication and details on the job.

Present your quotes digitally (PDF or online), add your logo and contact details, keep a clean, consistent format, with headings and sections that are easy to scan.

Ready to Win More Jobs With Better Quotes?

A great quote is more than just a price; it’s your first impression, your biggest selling tool, and often the deciding factor in whether a client chooses you or the next tradie on the list.

When you include a clear scope, detailed costs, solid terms, visuals, timelines and a polished presentation, you instantly set yourself apart as a reliable, organised professional. That’s what helps you secure more approvals, generate more repeat business, and grow your reputation across the community.

If you’re ready to streamline your quoting, present clean and professional digital quotes, manage job approvals faster and run your business more smoothly from start to finish, it’s time to take a look at i4T Business.

With tools built specifically for tradies, i4T Business helps you quote accurately, schedule jobs, manage clients and deliver a seamless customer experience, all in one platform.

Turn your quotes into job-winning machines. Level up your business today with i4T Business.

FAQs

Detailed quotes show clients exactly what they’re paying for, labour, materials, equipment and any extras. This builds trust, makes you look more professional and makes it easier for clients to compare your quote fairly, instead of just shopping on price alone

Most tradies use a validity period of 7, 14 or 30 days. It depends on how quickly your material prices change and how busy your schedule is. Adding an expiry date protects you from price rises and encourages clients to make a decision sooner.

Yes, it’s a smart move. Listing your licence number and insurance coverage helps reassure clients they’re dealing with a qualified and covered professional. It’s a simple way to stand out from less professional operators and justify your pricing.

Job Quoting Software for Aussie Tradies helps you create professional, consistent quotes in minutes. You can use templates, standard pricing, mobile quoting on-site, add photos and send digital quotes quickly. The faster and clearer your quote, the more likely clients are to choose you.

One of the biggest mistakes is being vague, no clear scope, no cost breakdown and no proof of quality. When clients don’t fully understand your quote, they either ask for discounts or go with someone else. Clear, transparent, well-presented quotes almost always convert better.



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With our cutting-edge technology and in-depth knowledge of how the Field Service Management sector operates, the i4TGlobal Team loves to share industry insights to help streamline your business processes and generate new leads. We are driven by innovation and are passionate about delivering solutions that are transparent, compliant, efficient and safe for all stakeholders and across all touch points.
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